Author's notes on rhetorical case study draft 1

This is the first draft of my rhetorical case study. I have almost 3 pages on this draft because i was unable to work on it since last week because I had to deal with some personal problems. I am worried about how i organized my ideas. This first draft is a little messy and needs some work. I do not know if i'm on the right track and I am not sure if it really looks like a rhetorical case study. I am worried about the transition between sources and the flow of the essay. Please let me know if what you suggest i should work on.